AUMdb

Asia Pacific Financial Management Group, Inc.

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 32338 · SEC file 801-79830 · Hagatna · WWW.APFMG.COM
☆ Save with Pro ADV data as of Mar 30, 2026
Regulatory AUM
$304M
Discretionary
$304M
Clients
1,490
Avg AUM / client
$204K
Accounts
1,490
Employees
9

AUM over time

$100M $304M
May 2014 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 30, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 1,373 $125M 41.3%
High net worth individuals 44 $83.3M 27.4%
Pension and profit sharing plans 54 $85.6M 28.2%
Charitable organizations 4 $1.8M 0.59%
Insurance companies 2 $3.3M 1.07%
Corporations and other businesses 13 $4.4M 1.45%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Coast360 Federal Credit Union 401(k) Plan Coast360 Federal Credit Union 2024
Pacific Unlimited, Inc. 401(k) Profit Sharing Plan Pacific Unlimited, Inc. 2024

People (5)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Sandra Holsti Mckeever Ceo, Chief Compliance Officer Jul 2006 (20y) 50% – 75%
Sulit, Melinda, Aquino Executive Vice President May 2011 (15y) 5% – 10%
Jonathon David Holm Registered representative Jun 2023 (3y)
Sophie Dolores Brindejonc Choi Registered representative CFP Jun 2023 (3y)
Jonathan Charles Ulloa Registered representative Aug 2023 (3y)

Undisclosed: 15% – 45% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (2)

PlanSponsorParticipantsPlan assetsAs of
Coast360 Federal Credit Union 401(k) Plan Coast360 Federal Credit Union 135 $9.1M 01/01/2024
Pacific Unlimited, Inc. 401(k) Profit Sharing Plan Pacific Unlimited, Inc. 105 $3.5M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/30/2026 911 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Pension consulting services
  • Selection of other advisers
  • Educational seminars/workshops

Custody

Reported custodians

  • RBC $167M (55% of AUM) Mar 2026

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.

View current Form ADV (SEC/IAPD) ↗