Polaris Investment Advisors, Llc
- Regulatory AUM
- $217M
- Discretionary
- $215M
- Clients
- 138
- Avg AUM / client
- $1.6M
- Accounts
- 295
- Employees
- 4
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jan 30, 2026
Investments (13F portfolio — 78 positions, $156,122,066)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | CORE S&P500 ETF | $24,001,461 | 32,049 | 15.4% | 11.1% |
| 2 | Ishares Tr | S&P 500 GRWT ETF | $10,895,532 | 79,223 | 6.98% | 5.02% |
| 3 | Ishares Tr | CORE UNIVRSL USD | $9,802,163 | 212,398 | 6.28% | 4.52% |
| 4 | Blackrock Etf Trust | ISHARES US EQUIT | $9,366,316 | 137,720 | 6.0% | 4.32% |
| 5 | Ishares Tr | S&P 500 VAL ETF | $8,577,079 | 37,775 | 5.49% | 3.95% |
| 6 | Ishares Inc | CORE MSCI EMKT | $7,041,536 | 85,002 | 4.51% | 3.24% |
| 7 | Alphabet Inc | CAP STK CL A | $6,518,062 | 18,239 | 4.18% | 3.0% |
| 8 | Blackrock Etf Trust | ISHA I IN TE ETF | $4,946,543 | 93,827 | 3.17% | 2.28% |
| 9 | Ishares Tr | EAFE GRWTH ETF | $4,728,768 | 38,006 | 3.03% | 2.18% |
| 10 | Ishares Tr | EAFE VALUE ETF | $4,722,321 | 61,689 | 3.02% | 2.18% |
| 11 | Ishares Tr | MSCI USA MMENTM | $4,074,391 | 11,885 | 2.61% | 1.88% |
| 12 | Blackrock Etf Trust | ISHA US THEM ETF | $3,593,665 | 83,360 | 2.3% | 1.66% |
| 13 | Ishares Tr | 10-20 YR TRS ETF | $3,261,339 | 32,500 | 2.09% | 1.5% |
| 14 | Blackrock Etf Trust | ISHA LA CORE ETF | $3,213,217 | 63,792 | 2.06% | 1.48% |
| 15 | Alphabet Inc | CAP STK CL C | $2,672,273 | 7,563 | 1.71% | 1.23% |
| 16 | Blackrock Etf Trust | ISHARES DEFENSE | $2,669,578 | 84,002 | 1.71% | 1.23% |
| 17 | Ishares Tr | MSCI USA QLT FCT | $2,657,078 | 12,109 | 1.7% | 1.22% |
| 18 | Ishares Tr | CORE S&P MCP ETF | $2,600,831 | 33,729 | 1.67% | 1.2% |
| 19 | Ishares Tr | NATIONAL MUN ETF | $2,222,783 | 20,654 | 1.42% | 1.02% |
| 20 | Ishares Tr | MBS ETF | $2,058,516 | 21,779 | 1.32% | 0.95% |
| 21 | Ishares Tr | US TREAS BD ETF | $1,977,274 | 86,799 | 1.27% | 0.91% |
| 22 | Select Sector Spdr Tr | ST STR TECHN ETF | $1,806,204 | 9,480 | 1.16% | 0.83% |
| 23 | Blackrock Etf Trust | ISHA IN CTRY ETF | $1,491,743 | 40,758 | 0.96% | 0.69% |
| 24 | Apple Inc | COM | $1,483,431 | 5,127 | 0.95% | 0.68% |
| 25 | Ishares Tr | S&P 100 ETF | $1,384,818 | 3,785 | 0.89% | 0.64% |
Top 25 of 78 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 89 | $40.3M | 18.6% |
| High net worth individuals | 49 | $136M | 62.7% |
| Pension and profit sharing plans | Fewer than 5 clients | $2.1M | 0.99% |
| Charitable organizations | Fewer than 5 clients | $1.7M | 0.77% |
| Corporations and other businesses | Fewer than 5 clients | $36.9M | 17.0% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Michael Patrick Gore | Managing Member And Chief Compliance Officer | Personal Financial Specialist | Nov 2022 (4y) | 75% or more |
| Robert Earle Whitney | Registered representative | Chartered Financial Consultant | Apr 2023 (3y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 01/30/2026 | 920 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $217M (100% of AUM) Jan 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jan 30, 2026.
View current Form ADV (SEC/IAPD) ↗