Williams & Novak Wealth Management, Llc
- Regulatory AUM
- $343M
- Discretionary
- $343M
- Clients
- 285
- Avg AUM / client
- $1.2M
- Accounts
- 1,036
- Employees
- 8
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 08, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 168 | $36.1M | 10.5% |
| High net worth individuals | 107 | $298M | 86.9% |
| Pension and profit sharing plans | 10 | $7.8M | 2.28% |
| Charitable organizations | Fewer than 5 clients | $879K | 0.26% |
| Corporations and other businesses | Fewer than 5 clients | $14.5K | 0.0% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Daniel Novak | Managing Member | CFP | Apr 2019 (7y) | 25% – 50% |
| Jacob Williams | Managing Member | Apr 2019 (7y) | 75% or more | |
| Michael K De Luz | Cco | Jun 2023 (3y) | Less than 5% | |
| Tanya Michelle Escobedo | Registered representative | Mar 2026 (0y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/08/2026 | 1010 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- National Financial Services (Fidelity) $343M (100% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 08, 2026.
View current Form ADV (SEC/IAPD) ↗