AUMdb

Asset Planning And Protection Llc

State-registered Insurance-Affiliated · Boutique (under $100M) CRD 324537 · San Mateo, CA · www.assetplanprotect.com
☆ Save with Pro ADV data as of Mar 16, 2026
Regulatory AUM
$12.9M
Discretionary
$12.9M
Clients
76
Avg AUM / client
$170K
Accounts
97
Employees
1

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 76 $6.3M 48.8%
High net worth individuals Fewer than 5 clients $4.6M 35.7%
Pension and profit sharing plans Fewer than 5 clients $2.0M 15.5%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Mnf Group 401 K Plan Morinaga Nutritional Foods, Inc. 2024
Kintetsu Retirement Plan The Kintetsu Retirement Plan Board 2024
Kura Sushi Usa, Inc. 401(k) Plan Kura Sushi Usa, Inc. 2024

People (2)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Miho Hatori Registered representative Jan 2025 (2y)
Noboru Muto Registered representative Jan 2026 (1y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (3)

PlanSponsorParticipantsPlan assetsAs of
Mnf Group 401 K Plan Morinaga Nutritional Foods, Inc. 218 $10.9M 01/01/2024
Kintetsu Retirement Plan The Kintetsu Retirement Plan Board 144 $16.7M 01/01/2024
Kura Sushi Usa, Inc. 401(k) Plan Kura Sushi Usa, Inc. 1,890 $4.4M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/16/2026 1.01 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Pension consulting services
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 16, 2026.

View current Form ADV (SEC/IAPD) ↗