Sunrise Financial Services Llc
SEC-registered
Insurance-Affiliated · Small ($100M–$1B)
CRD 325955
· SEC file 801-132461
· Burien, WA
· www.instagram.com
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ADV data as of Apr 15, 2026
- Regulatory AUM
- $151M
- Discretionary
- $151M
- Clients
- 271
- Avg AUM / client
- $558K
- Accounts
- 682
- Employees
- 5
AUM over time
$114M
$151M
Dec 2024
Dec 2025
Annual snapshots from Form ADV filings · as of Apr 15, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 240 | $93.4M | 61.7% |
| High net worth individuals | 31 | $57.9M | 38.3% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Janice Josephine Hammond | Registered representative | Feb 2024 (2y) | ||
| Shelly M Maas | Registered representative | Feb 2024 (2y) | ||
| Jason P Houghton | Registered representative | May 2025 (1y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/15/2026 | 917 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Distributors Company Llc $151M (100% of AUM) Apr 2026
- Capital Group $117K (0% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 15, 2026.
View current Form ADV (SEC/IAPD) ↗