Baird Principal Group Management Company, Llc
- Regulatory AUM
- $83.7M
- Discretionary
- $83.7M
- Clients
- 1
- Avg AUM / client
- $83.7M
- Accounts
- 1
- Employees
- 3
AUM over time
Annual snapshots from Form ADV filings · as of Jun 24, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Investment companies | 1 | $83.7M | 100.0% |
People (6)
| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Booth, Steven Gregory | Investment Committee Member | Mar 2023 (3y) | Less than 5% | |
| Gordon George Pan | Investment Committee Member | Mar 2023 (3y) | Less than 5% | |
| Maxwell, Terrance, Patrick | Investment Committee Member | Mar 2023 (3y) | Less than 5% | |
| Neis, John, Jameson | Partner And Investment Committee Member | Mar 2023 (3y) | Less than 5% | |
| Palmer, Angela, Marie | Chief Compliance Officer | Mar 2023 (3y) | Less than 5% | |
| Schultz, Paul, Lee | Chief Legal Officer | Mar 2023 (3y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Robert W. Baird & Co. Incorporated | Member | Mar 2023 | A | 75% or more |
| Baird Financial Corporation | Shareholder | Dec 1982 | B | ≈ 56.25% – 100% via Robert W. Baird & Co. Incorporated |
| Baird Financial Group, Inc. | Shareholder | Dec 2020 | B | ≈ 42.19% – 100% via Baird Financial Corporation |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Baird Financial Corporation: 75% – 100% of Robert W. Baird & Co. Incorporated × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Baird Financial Group, Inc.: 75% – 100% of Baird Financial Corporation × 75% – 100% of Robert W. Baird & Co. Incorporated × 75% – 100% direct ≈ 42.19% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/24/2026 | 2 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Performance-based fees
Services
- • Portfolio management for pooled investment vehicles
Custody
Firm reports it does not have custody of client funds or securities (Item 9.A).
No custodian data reported or mined yet.
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 24, 2026.
View current Form ADV (SEC/IAPD) ↗