Main Advisory, Inc.
- Regulatory AUM
- $163M
- Discretionary
- $163M
- Clients
- 214
- Avg AUM / client
- $760K
- Accounts
- 415
- Employees
- 4
AUM over time
Annual snapshots from Form ADV filings · as of Feb 19, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 184 | $44.7M | 27.5% |
| High net worth individuals | 30 | $109M | 67.2% |
| Pension and profit sharing plans | Fewer than 5 clients | $7.2M | 4.45% |
| Charitable organizations | Fewer than 5 clients | $1.5M | 0.9% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Darla Diane Main | Principal And Chief Compliance Officer | CFP | Aug 2023 (3y) | 75% or more |
| Jesse Grant Buchanan | Registered representative | Oct 2023 (3y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/19/2026 | 959 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $86.1M (53% of AUM) Feb 2026
- Axos Clearing $74.2M (46% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 19, 2026.
View current Form ADV (SEC/IAPD) ↗