Rich & Company Llc
State-registered
Wealth Manager · Boutique (under $100M)
CRD 328351
· Milton, GA
· richcoadvisors.com
☆ Save with Pro
ADV data as of Aug 02, 2026
- Regulatory AUM
- $20.9M
- Discretionary
- $17.1M
- Clients
- 8
- Avg AUM / client
- $2.6M
- Accounts
- 23
- Employees
- 2
AUM over time
$16.4M
$20.9M
Feb 2, 2026
Aug 2, 2026
Reported AUM from Form ADV filings, plotted by filing date · as of Aug 02, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1 | $0 | — |
| High net worth individuals | 5 | $17.3M | 82.6% |
| Banking or thrift institutions | Fewer than 5 clients | $0 | — |
| Pooled investment vehicles (non-investment companies) | 1 | $3.5M | 16.9% |
| Pension and profit sharing plans | Fewer than 5 clients | $0 | — |
| Charitable organizations | Fewer than 5 clients | $0 | — |
| State or municipal government entities | Fewer than 5 clients | $0 | — |
| Other investment advisers | Fewer than 5 clients | $0 | — |
| Insurance companies | Fewer than 5 clients | $0 | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 clients | $0 | — |
| Corporations and other businesses | 1 | $101K | 0.48% |
People (1)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| David Wayne Rich | Registered representative | Jan 2024 (3y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/02/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Firm reports it does not have custody of client funds or securities (Item 9.A).
No custodian data reported or mined yet.
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Aug 02, 2026.
View current Form ADV (SEC/IAPD) ↗