Park Square Financial Group, Llc
- Regulatory AUM
- $219M
- Discretionary
- $219M
- Clients
- 430
- Avg AUM / client
- $508K
- Accounts
- 706
- Employees
- 5
AUM over time
Annual snapshots from Form ADV filings · as of Apr 24, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 359 | $120M | 55.0% |
| High net worth individuals | 45 | $90.8M | 41.6% |
| Pension and profit sharing plans | 26 | $7.5M | 3.43% |
| Corporations and other businesses | Fewer than 5 clients | $6.6K | 0.0% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Donald Leonard Ruffin | Managing Member | CFP | Jul 2009 (17y) | ≈ 37.5% – 75% via 1952 Financial Management Corporation |
| Jerry Scott Swiney | Managing Member | CFP | Jan 2017 (10y) | ≈ 37.5% – 75% via Jss Financial Llc |
| Kaila Brooks | Registered representative | Oct 2024 (2y) | ||
| Gary Dewitt Burger | Registered representative | CFP | Oct 2024 (2y) | |
| Donna Howard Gordon | Registered representative | CFP | Feb 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| 1952 Financial Management Corporation | Managing Member | Jul 2009 | A | 50% – 75% |
| Jss Financial Llc | Managing Member | Jan 2017 | A | 50% – 75% |
Estimated effective ownership (look-through of filed bands):
- Donald Leonard Ruffin: 75% – 100% of 1952 Financial Management Corporation × 50% – 75% direct ≈ 37.5% – 75% of the firm
- Jerry Scott Swiney: 75% – 100% of Jss Financial Llc × 50% – 75% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/24/2026 | 978 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Fidelity Brokerage Services $179M (82% of AUM) Apr 2026
- Assetmark Brokerage, Llc $29.0M (13% of AUM) Apr 2026
- Charles Schwab & Co. $10.3M (5% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 24, 2026.
View current Form ADV (SEC/IAPD) ↗