Baker And Baker Financial Llc
State-registered
Insurance-Affiliated · Boutique (under $100M)
CRD 337662
· Carlsbad, CA
· www.wismarfinancial.com
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ADV data as of Mar 18, 2026
- Regulatory AUM
- $5.5M
- Discretionary
- $4.6M
- Clients
- 17
- Avg AUM / client
- $324K
- Accounts
- 17
- Employees
- 2
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 17 | $5.5M | 100.0% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Aaron Jerome Baker | Registered representative | Chartered Financial Consultant | Sep 2025 (1y) | |
| Robert Jay Baker | Registered representative | CFP Chartered Financial Consultant | Sep 2025 (1y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/18/2026 | 1.16 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Interactive Brokers $3.4M (62% of AUM) Mar 2026
- Charles Schwab & Co. $1.9M (34% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.
View current Form ADV (SEC/IAPD) ↗