AUMdb

St. Bernard Financial Services, Inc.

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 36956 · SEC file 801-113763 · Russellville, AR · www.banksandbrown.com
☆ Save with Pro ADV data as of May 05, 2026
Regulatory AUM
$136M
Discretionary
$0
Clients
798
Avg AUM / client
$171K
Accounts
798
Employees
117

AUM over time

$61.4M $169M
Jan 20, 2012 May 5, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of May 05, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 786 $101M 74.0%
High net worth individuals 12 $35.5M 26.0%

People (32)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Robert Keenan Ceo, Cco, Trustee Of Robert Keenan Trust Mar 1994 (32y) ≈ 56.25% – 100% via Robert Keenan Revocable Trust
Dyer, Sharon Jane Assistant Finop And Muni Principal May 2017 (9y) Less than 5%
Mark Edward Celi Options Principal Dec 2019 (7y) Less than 5%
Kathryn Delores Carroll Registered representative May 2010 (16y)
James David Orgeron Registered representative Jun 2012 (14y)
Adam Kennon Brown Registered representative Nov 2012 (14y)
Joshua Roe Turner Registered representative Jan 2014 (13y)
Phil Galen Ward Registered representative Personal Financial Specialist Dec 2015 (11y)
David James Mannaioni Registered representative CFP Chartered Financial Consultant Nov 2016 (10y)
Jeremy Patrick Sakulenzki Registered representative Dec 2016 (10y)
Harold Irwin Goren Registered representative Feb 2017 (10y)
Carl Christian Reidemeister Registered representative Chartered Financial Consultant Mar 2017 (9y)
Wajeehuddin Salim Siddiqui Registered representative Nov 2017 (9y)
Patrick Thayne Williams Registered representative Jan 2018 (9y)
Mark Barkasy Registered representative Feb 2018 (8y)
John Huey Neely Registered representative Mar 2019 (7y)
David Wayne Tomfohrde Registered representative Apr 2019 (7y)
Stephanie Matthews Mitzel Registered representative Sep 2019 (7y)
Emma Gean Godbee Registered representative Nov 2019 (7y)
Gregory Harold Hubbell Registered representative CFP Aug 2021 (5y)
Frank Thomas Winters Registered representative Aug 2021 (5y)
Robert Martin Nickoson Registered representative Jan 2022 (5y)
Wanda Elaine Warsinski Registered representative May 2022 (4y)
Ross L Wamsley Registered representative Jun 2023 (3y)
Eric Alan Sands Registered representative Nov 2023 (3y)
Sidney Eugene Banks Registered representative Jan 2024 (3y)
Phillip Dennis Boyd Registered representative Apr 2024 (2y)
Aaron Jeremiah Ochoa Registered representative Jan 2025 (2y)
Dan R Kessler Registered representative Jan 2025 (2y)
Kathleen M White Registered representative Jan 2025 (2y)
Howard Clinton Young Registered representative CFP Aug 2025 (1y)
Mark Bolton Yarbrough Registered representative Dec 2025 (1y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Robert Keenan Revocable Trust Owner Feb 2012 A 75% or more

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Robert Keenan: 75% – 100% of Robert Keenan Revocable Trust × 75% – 100% direct ≈ 56.25% – 100% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 05/05/2026 2.08 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

Regulatory · Item 11.E(2) as of May 01, 2024

Allegations: DURING NASD EXAM THE EXAMINER FELT THAT THERE WAS A POTENTIAL OF A LIEN AGAINST ST BERNARD'S NET CAPITAL, WHICH WOULD CAUSE US TO BE UNDERCAPITALIZED. NO LIEN EXISTED, BUT THERE WAS A POTENTIAL FOR ONE. Status: Final Sanction Detail: FINE OF $2500 AGAINST PAID 6/03/2003. Summary: SENT PENALTY MONEY IN 06/03/2003

Regulatory · Item 11.E(2) as of May 01, 2024

Allegations: FIRM ALLOWED NET CAPITAL TO FALL BELOW MINIMUMS DUE TO AN ACCOUNTING ERROR Status: Final Sanction Detail: THROUGH AN ACCOUNTING ERROR, ST BERNARD ALLOWED ITS NET CAPITAL TO FALL BELOW MINIMUMS FOR MONTHS ENDING 01/05, 02/05, 03/05, 04/05, 12/05, 01/06, 02/06, 03/06, 04/06, AND 05/06. Summary: FIRM AND ROBERT KEENAN, FINOP WERE FINED $5,000 JOINTLY

Regulatory · Item 11.D(5) as of May 01, 2024

Allegations: FAILED TO PROPERLY DISCLOSE REGULATORY HISTORY OF A PERSON IN ANOTHER STATE THAT WAS NOT REGISTERING IN TENNESSEE. Status: Final Sanction Detail: REGISTRATION APPLICATION AS AN INVESTMENT ADVISORY FIRM IN TENNESSEE WAS DENIED. Summary: THE PERSON IN QUESTION LIVES AND WORKS IN TEXAS AND WAS NOT REGISTERING IN TENNESSEE. THE DISCIPLINARY HISTORY WAS PROPERLY DISCLOSED ON FORM U-4. TENNESSEE HAD IT IN THEIR HEAD THAT HE NEEDED TO BE LISTED NOT ONLY AS AN EMPLOYEE BUT ALSO AS A CONTROL PERSON. HE DOES NOT MET THE DEFINITION OF EITHER IN THE INSTRUCTIONS TO FORM ADV. WHEN WE ASKED THE SEC ABOUT THIS, THEY SAID A STATE CAN DO WHATEVER THEY WANT. IN RETROSPECT WE SHOULD HAVE JUST WITHDRAWN THE APPLICATION.

Regulatory · Item 11.D(5) as of May 01, 2024

Allegations: FAILED TO MAKE CERTAIN DISCLOSURES. Status: Final Sanction Detail: DENIED THE FIRM'S APPLICATION FOR REGISTRATION. Summary: WHEN APPLYING FOR REGISTRATION AS AN INVESTMENT ADVISORY FIRM, THE STATE OF TENNESSEE REQUIRED US TO LIST AN ASSOCIATED PERSON LOCATED IN TEXAS, WHO WAS NOT REGISTERED IN TENNESSEE, AS A CONTROL PERSON AND AN EMPLOYEE. THE ASSOCIATED PERSON IS JUST A COMMISSION BASED REP AND DOES NO ADVISORY WORK, AND DOES NOT MEET THE DEFINITION OF A CONTROL PERSON NOR AN EMPLOYEE PER THE INSTRUCTIONS ON FORM ADV. WE REFUSED DUE TO LEGAL CONCERNS. THE STATE OF TENNESSEE THEN DENIED OUR APPLICATION. THE SEC SAID A STATE CAN DO WHATEVER THEY WANT, IRREGARDLESS OF WHAT THE DEFINITIONS ARE IN THE INSTRUCTIONS TO FORM ADV. IN RETROSPECT, WE SHOULD HAVE JUST WITHDRAWN THE APPLICATION.

Regulatory · Item 11.D(3) as of May 01, 2024

Allegations: NEELY TRADED IN THE ACCOUNT OF TWO CUSTOMERS WITHOUT HAVING WRITTEN PERMISSION. HE DID HAVE VERBAL PERMISSION. Status: Final Sanction Detail: ONE MONTH SUSPENSION STARTING 11/19/2018 Summary: NEELY WAS EXECUTING TRADES FOR CLIENTS IN THEIR ACCOUNTS WITHOUT WRITTEN PERMISSION. HE HAD VERBAL PERMISSION TO EXERCISE DISCRETION BUT NOT WRITTEN PERMISSION

Regulatory · Item 11.D(2), 11.D(4) as of May 01, 2024

Allegations: FIRM FAILED TO HAVE ADEQUATE SUPERVISORY PROCEDURES IN PLACE PRIOR TO 2012 TO DETECT AN ADVISOR'S USE OF AN OUTSIDE EMAIL ACCOUNT. Status: Final Sanction Detail: FIRM HAD A REGISTERED REP USING AN OUTSIDE EMAIL ACCOUNT THAT HE HID THE USE OF FROM THE FIRM. HIS ANNUAL ATTESTATIONS CERTIFIED THAT HE WAS NOT USING ANY OUTSIDE EMAIL ACCOUNTS. Summary: FIRM TERMINATED THE REP AND PAID A FINE OF $25,000

Regulatory · Item 11.D(2), 11.D(4) as of May 01, 2024

Allegations: ST BERNARD FAILED TO HAVE ADEQUATE EMAIL SUPERVISION PROCEDURES PRIOR TO 2012. THIS WAS ABOUT A REP USING A PERSONAL EMAIL ACCOUNT THAT THE FIRM DID NOT DETECT. THE FIRM CHANGED THEIR EMAIL SUPERVISION PROCEDURES Status: Final Sanction Detail: ST BERNARD PAID A PENALTY OF $25,000 FOR HAVING INADEQUATE POLICIES IN PLACE PRIOR TO 2012 TO DETECT AND MONITOR THE USE OF OUTSIDE EMAIL SYSTEMS. Summary: IT WAS CHEAPER FOR ST BERNARD TO PAY THE FINE THAN TO FIGHT THE ALLEGATIONS.

Regulatory · Item 11.D(2), 11.D(4) as of May 01, 2024

Allegations: FOUR INVESTMENT ADVISOR REPS WERE UNREGISTERED IN ARKANSAS DURING 2008 AND 2009 DUE TO A FAILURE OF THE REGISTRATION COORDINATOR TO PROPERLY UPDATE REGISTRATIONS. BEING UNREGISTERED AND CONDUCTING BUSINESS IS A VIOLATION OF THE ARKANSAS SECURITIES ACT Status: Final Sanction Detail: FIRM PAID A $6500 FINE AND SIGNED A CONSENT ORDER. THE FOUR AFFECTED REPS SIGNED A CONSENT ORDER. Summary: OUR REGISTRATION COORDINATOR INADVERTENTLY DELETED THE FIRM'S IA REGISTRATION IN ARKANSAS DURING 2007. THIS CAUSED FOUR OF OUR IA REPS TO BE UNREGISTERED FOR ALL OF 2008 AND 2009.

Regulatory · Item 11.D(1), 11.D(2), 11.D(4) as of May 01, 2024

Allegations: WHEN RENEWING THE FIRM'S INSURANCE LICENSE THE REGISTRATION COORDINATOR ANSWERED A QUESTION WRONG ON AN APPLICATION. Status: Final Sanction Detail: FIRM ANSWERED A QUESTION WRONG ON A RENEWAL APPLICATION. FIRM WAS FINED FOR THAT Summary: WHEN RENEWING THE FIRM'S INSURANCE LICENSE THE REGISTRATION COORDINATOR ANSWERED A QUESTION WRONG ON AN APPLICATION. THE FIRM WAS FINED $250 FOR THAT

Regulatory · Item 11.D(1), 11.D(2), 11.D(4) as of May 01, 2024

Allegations: PROVIDED INCORRECT, OR MISLEADING, OR INCOMPLETE, OR FALSE INFORMATION, IN AN INSURANCE LICENSING RENEWAL. Status: Final Sanction Detail: NONE Summary: WHEN RENEWING OUR INSURANCE LICENSE, WE MISREAD ONE OF THE QUESTIONS RELATING TO PAST SANCTIONS. WE READ THE QUESTION AS "HAS ANY INSURANCE REGULATOR SANCTIONED YOU?", THE CORRECT ANSWER BEING "NO". THE LOUISIANA INSURANCE DEPT MEANT ANY REGULATOR, INCLUDING FINRA. THEREFORE WE ANSWERED THE QUESTION IN AN INCOMPLETE WAY AND WAS FINED $250.

Disclosure text reproduced verbatim from the firm's own Form ADV filings.

How they charge

  • Percentage of assets under management
  • Hourly charges

Services

  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Educational seminars/workshops

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 05, 2026.

View current Form ADV (SEC/IAPD) ↗