L.S.Y., Inc
SEC-registered
Insurance-Affiliated · Small ($100M–$1B)
CRD 38
· SEC file 801-57838
· San Ramon, CA
· WWW.AMERICANINVESTORSCO.COM
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ADV data as of Jun 26, 2026
- Regulatory AUM
- $631M
- Discretionary
- $629M
- Clients
- 766
- Avg AUM / client
- $823K
- Accounts
- 1,554
- Employees
- 32
AUM over time
$227M
$631M
Mar 9, 2012
Jun 26, 2026
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 548 | $163M | 25.9% |
| High net worth individuals | 211 | $434M | 68.8% |
| Banking or thrift institutions | Fewer than 5 clients | — | — |
| Pension and profit sharing plans | Fewer than 5 clients | $25.3M | 4.01% |
| Charitable organizations | Fewer than 5 clients | $3.0M | 0.47% |
| State or municipal government entities | Fewer than 5 clients | — | — |
| Other investment advisers | Fewer than 5 clients | — | — |
| Insurance companies | Fewer than 5 clients | — | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 clients | — | — |
| Corporations and other businesses | 7 | $4.9M | 0.78% |
| Other | Fewer than 5 clients | $117K | 0.02% |
People (31)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lee, Larry Chaiya | Chairman Of The Board | Mar 1973 (53y) | 50% – 75% | |
| Yee, Clarence | President, Cfo, Coo, Chief Compliance Officer, Treasurer, Secretary, Pfo, Poo | Mar 1973 (53y) | 25% – 50% | |
| Nicholas Cowles Cochran | Vice President | Apr 1992 (34y) | Less than 5% | |
| Monica Padilla | Registered representative | CFP | Jul 1997 (29y) | |
| Forrest Randall Blair | Registered representative | Jan 1998 (29y) | ||
| David Roe Derby | Registered representative | CFP Chartered Financial Consultant | Mar 1998 (28y) | |
| Frederick John Joosse | Registered representative | Mar 1998 (28y) | ||
| Jerry Smith Mosher | Registered representative | CFP | Mar 1998 (28y) | |
| Roger Hayden Pruitt | Registered representative | Mar 1998 (28y) | ||
| Thomas Lloyd Mccormick | Registered representative | Mar 1998 (28y) | ||
| Joel Bernard Knight | Registered representative | Jul 1998 (28y) | ||
| Frederic Hunter Devinney | Registered representative | Sep 2000 (26y) | ||
| Scott Christopher Mehren | Registered representative | Nov 2001 (25y) | ||
| Ronald Garrett Yee | Registered representative | May 2002 (24y) | ||
| Bradley Lee Haupt | Registered representative | Jul 2006 (20y) | ||
| Paula Jean Rose | Registered representative | Aug 2007 (19y) | ||
| Cheryl Lynne Charney | Registered representative | Feb 2009 (17y) | ||
| John Edward Lococo | Registered representative | Aug 2010 (16y) | ||
| Emmanuel Sabale Comes | Registered representative | Jan 2011 (16y) | ||
| Roger Kenneth Coit | Registered representative | Aug 2011 (15y) | ||
| John Ingleitalo Kessler | Registered representative | CFP | Jun 2012 (14y) | |
| Robert Arden Gemmer | Registered representative | CFP | Jun 2012 (14y) | |
| William Henry Guthreau | Registered representative | May 2013 (13y) | ||
| Andrew Bradley Haupt | Registered representative | Jan 2014 (13y) | ||
| Eric Andrew Loofbourrow | Registered representative | Oct 2015 (11y) | ||
| Christopher J Lococo | Registered representative | Jul 2016 (10y) | ||
| Kent Robert Alexander | Registered representative | Sep 2017 (9y) | ||
| Richard Jay Cohn | Registered representative | Dec 2023 (3y) | ||
| Scott Everard Dawson | Registered representative | CFP | Oct 2025 (1y) | |
| William Tom | Registered representative | CFP | Oct 2025 (1y) | |
| Isaac Lorenzo Zalkin | Registered representative | Mar 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/26/2026 | 1.35 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Commissions
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $424M (67% of AUM) Jun 2026
- National Financial Services (Fidelity) $120M (19% of AUM) Jun 2026
- Fidelity Brokerage Services $86.3M (14% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 26, 2026.
View current Form ADV (SEC/IAPD) ↗