Lieblong & Associates, Inc.
- Regulatory AUM
- $198M
- Discretionary
- $198M
- Clients
- 126
- Avg AUM / client
- $1.6M
- Accounts
- 132
- Employees
- 4
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Dec 16, 2025
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 57 | $17.3M | 8.72% |
| High net worth individuals | 68 | $61.5M | 31.1% |
| Pooled investment vehicles (non-investment companies) | 1 | $105M | 53.1% |
| Pension and profit sharing plans | Fewer than 5 clients | $9.1M | 4.58% |
| Corporations and other businesses | Fewer than 5 clients | $5.0M | 2.53% |
Private funds (1)
Reported in Form ADV Section 7.B.(1), filing of Dec 2023 · $92.7M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Key Colony Fund, L.P. | Hedge Fund | Delaware | $92.7M | 17 |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lieblong, Alex Ray | President/Chief Executive Officer, Lieblong & Associates, Inc. | May 1997 (29y) | 75% or more | |
| Lieblong, Jason Ray | Vice President, Lieblong & Associates, Inc. | Jan 1998 (29y) | Less than 5% | |
| Mary Ellen Williams | Vp/Cfo/Finop/Sec/Treas/Cco/Options Principal/Muni Principal, Lieblong & Associates, Inc. | May 2003 (23y) | Less than 5% | |
| Fiveash, Valerie M | Vice President | Dec 2023 (3y) | Less than 5% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (1, $92.7M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Key Colony Fund, L.P. | Hedge Fund | $92.7M | $2.0M | 17 |
From Form ADV Section 7.B private fund reporting.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 12/16/2025 | 1.22 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Performance-based fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Wells Fargo $89.7M (45% of AUM) Dec 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Dec 16, 2025.
View current Form ADV (SEC/IAPD) ↗