AUMdb

Capital Advisors, Inc.

SEC-registered Wealth Manager · Mid-sized ($1B–$10B) CRD 104643 · SEC file 801-14050 · Tulsa, OK · www.capadvfunds.com
☆ Save with Pro ADV data as of Mar 16, 2026
Regulatory AUM
$7.4B
Discretionary
$7.4B
Clients
3,311
Avg AUM / client
$2.2M
Accounts
7,827
Employees
69

AUM over time

$847M $7.4B
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 16, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 1,771 $2.1B 28.1%
High net worth individuals 1,491 $4.5B 60.8%
Investment companies 1 $160M 2.16%
Pension and profit sharing plans 11 $91.4M 1.23%
Charitable organizations 19 $456M 6.14%
Corporations and other businesses 18 $113M 1.52%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Starwood Property Trust, Inc. Savings Plan Lnr Property Llc 2024
Colorado Permanente Medical Group, P.C. 401(k) Plan Colorado Permanente Medical Group, P.C. 2024
Fabsco Shell And Tube, Llc 401(k) Profit Sharing Plan Fabsco Shell And Tube Llc 2024
Oak Tree Software, Inc. 401(k) Plan Oak Tree Software, Inc. 2024
Southwest Airlines Pilots Retirement Savings Plan Southwest Airlines Company 2024
Brixmor Employment Company Llc 401(k) Plan Brixmor Employment Company, Llc 2024
Orthopedic Centers Of Colorado, Llc 401(k) Profit Sharing Plan Orthopedic Centers Of Colorado, Llc 2024
Schwabplan Retirement Savings And Investment Plan The Charles Schwab Corporation 2024
United Airlines Pilot Retirement Account Plan United Airlines, Inc. 2024

People (5)

NameRole / titleCredentialsWith firm sinceOwnership
George Anderson Brown President Dec 2002 (24y) 10% – 25%
Keith Charles Goddard Trustee CFA Dec 2002 (24y) ≈ 0% – 3.75% via Goddard, Keith, Charles
Konieczny, Debra, Lynn Chief Compliance Officer Apr 2012 (14y) Less than 5%
Montgomery, Jessica, Layne Chief Financial Officer Jan 2020 (7y) Less than 5%
Jamie Lynn Wilson Chief Operating Officer, Managing Director, And Secretary Of The Board Jun 2020 (6y) Less than 5%

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Keith C. Goddard Revocable Trust Dated 10/19/2004 Shareholder Nov 2006 A 25% – 50%

Undisclosed: 5% – 65% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Keith Charles Goddard: 50% – 75% of Goddard, Keith, Charles × 0% – 5% direct ≈ 0% – 3.75% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (9)

PlanSponsorParticipantsPlan assetsAs of
Starwood Property Trust, Inc. Savings Plan Lnr Property Llc 308 $117M 01/01/2024
Colorado Permanente Medical Group, P.C. 401(k) Plan Colorado Permanente Medical Group, P.C. 1,259 $1.0B 01/01/2024
Fabsco Shell And Tube, Llc 401(k) Profit Sharing Plan Fabsco Shell And Tube Llc 159 $5.7M 01/01/2024
Oak Tree Software, Inc. 401(k) Plan Oak Tree Software, Inc. 311 $8.6M 01/01/2024
Southwest Airlines Pilots Retirement Savings Plan Southwest Airlines Company 11,679 $11.6B 01/01/2024
Brixmor Employment Company Llc 401(k) Plan Brixmor Employment Company, Llc 455 $110M 01/01/2024
Orthopedic Centers Of Colorado, Llc 401(k) Profit Sharing Plan Orthopedic Centers Of Colorado, Llc 612 $80.9M 01/01/2024
Schwabplan Retirement Savings And Investment Plan The Charles Schwab Corporation 32,145 $8.9B 01/01/2024
United Airlines Pilot Retirement Account Plan United Airlines, Inc. 17,444 $16.8B 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/16/2026 1.05 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for investment companies
  • Portfolio management for businesses/institutional clients
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 16, 2026.

View current Form ADV (SEC/IAPD) ↗