Financial Alternatives, Inc.
- Regulatory AUM
- $615M
- Discretionary
- $607M
- Clients
- 271
- Avg AUM / client
- $2.3M
- Accounts
- 1,258
- Employees
- 13
AUM over time
Annual snapshots from Form ADV filings · as of Mar 13, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 121 | $54.5M | 8.87% |
| High net worth individuals | 148 | $560M | 91.0% |
| Charitable organizations | 2 | $577K | 0.09% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| San Diego Gas & Electric Company Savings Plan San Diego Gas & Electric Company | 2024 | |
| Scripps Clinic Medical Group, Inc. Retirement Savings Plan Scripps Clinic Medical Group, Inc. | 2024 |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| James Alan Freeman | President/Chief Compliance Officer | CFP | Jan 2001 (26y) | 50% – 75% |
| Christopher Edward Jaccard | Chief Operating Officer | CFP CFA | Jul 2001 (25y) | 25% – 50% |
| Pei Shan Ellen Li | Partner | CFP | Apr 2011 (15y) | 5% – 10% |
| Andrew Raymond Hoffarth | Partner | CFP | Jul 2021 (5y) | 5% – 10% |
| Damon Anthony Robertson | Registered representative | CFP | Mar 2025 (1y) | |
| Connor Andrew Mac Kenzie | Registered representative | Dec 2025 (1y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| San Diego Gas & Electric Company Savings Plan | San Diego Gas & Electric Company | 4,789 | $2.1B | 01/01/2024 |
| Scripps Clinic Medical Group, Inc. Retirement Savings Plan | Scripps Clinic Medical Group, Inc. | 1,073 | $962M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/13/2026 | 949 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $354M (58% of AUM) Mar 2026
- National Financial Services (Fidelity) $219M (36% of AUM) Mar 2026
- Equity Trust Company $22.2M (11% of AUM) Mar 2019
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 13, 2026.
View current Form ADV (SEC/IAPD) ↗