Keeler Thomas Management Llc
- Regulatory AUM
- $306M
- Discretionary
- $305M
- Clients
- 132
- Avg AUM / client
- $2.3M
- Accounts
- 440
- Employees
- 12
AUM over time
Annual snapshots from Form ADV filings · as of Mar 20, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 76 | $49.8M | 16.3% |
| High net worth individuals | 56 | $253M | 82.8% |
| Charitable organizations | Fewer than 5 clients | $1.1M | 0.37% |
| Corporations and other businesses | Fewer than 5 clients | $1.6M | 0.51% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| John Leonard Unice | Managing Member/Chief Compliance Officer | CFP | Dec 1989 (37y) | 50% – 75% |
| Richard Keeler Jones | Managing Member | Dec 1989 (37y) | 25% – 50% | |
| Wasden, Cary | Managing Member | Jan 2023 (4y) | 10% – 25% | |
| Nathaniel Eugene Evans | Registered representative | Feb 2024 (3y) | ||
| Gabriel John Smith | Registered representative | Jan 2025 (2y) | ||
| Derek Carl Unice | Registered representative | Jan 2025 (2y) | ||
| Casey Mark Monsen | Registered representative | CFP | Mar 2026 (0y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/20/2026 | 954 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Fidelity Distributors Company Llc $291M (95% of AUM) Mar 2026
- Fidelity Investments Institutional Services Company, Inc. $130M (80% of AUM) Apr 2019
- Charles Schwab & Co. $2.9M (1% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 20, 2026.
View current Form ADV (SEC/IAPD) ↗