AUMdb

Portfolio Design Services, Llc

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 131506 · SEC file 801-80561 · River Falls, WI · WWW.PDSADVISERS.COM
☆ Save with Pro ADV data as of Mar 02, 2026
Regulatory AUM
$150M
Discretionary
$150M
Clients
256
Avg AUM / client
$585K
Accounts
256
Employees
4

AUM over time

$37.9M $150M
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 02, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 233 $44.5M 29.7%
High net worth individuals 20 $72.7M 48.5%
Pension and profit sharing plans 2 $32.3M 21.6%
Charitable organizations 1 $280K 0.19%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Pulau Corporation 401 K Salary Reduction Plan Pulau Corporation 2024
Elim Christian Services Defined Contribution Plan Elim Christian Services 2024

People (5)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Bruce David Swanson Member Nov 2005 (21y) 10% – 25%
Bradley Cole Olson Managing Member & Research Manager May 2007 (19y) 75% or more
Angela Kay Tille Chief Compliance Officer Sep 2020 (6y) Less than 5%
Swanson, Julie, Ellen Member Jul 2021 (5y) 10% – 25%
Tonya Ann Swinnea Registered representative Apr 2016 (10y)

Undisclosed: 0% – 5% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (2)

PlanSponsorParticipantsPlan assetsAs of
Pulau Corporation 401 K Salary Reduction Plan Pulau Corporation 424 $17.0M 01/01/2024
Elim Christian Services Defined Contribution Plan Elim Christian Services 371 $22.7M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/02/2026 969 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Pension consulting services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 02, 2026.

View current Form ADV (SEC/IAPD) ↗