Wj Financial Advisors, Llc
- Regulatory AUM
- $203M
- Discretionary
- $203M
- Clients
- 274
- Avg AUM / client
- $742K
- Accounts
- 684
- Employees
- 3
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 01, 2026
Investments (13F portfolio — 128 positions, $123,835,122)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Spdr Gold Tr | GOLD SHS | $7,151,420 | 16,620 | 5.78% | 3.52% |
| 2 | Apple Inc | COM | $5,480,920 | 21,596 | 4.43% | 2.7% |
| 3 | Berkshire Hathaway Inc Del | CL B NEW | $4,739,767 | 9,891 | 3.83% | 2.33% |
| 4 | Amazon Com Inc | COM | $4,221,425 | 20,269 | 3.41% | 2.08% |
| 5 | State Str Spdr S&P 500 Etf T | TR UNIT | $3,954,265 | 6,080 | 3.19% | 1.94% |
| 6 | Schwab Strategic Tr | US LRG CAP ETF | $3,884,409 | 151,498 | 3.14% | 1.91% |
| 7 | Cornerstone Strategic Invest | COM | $3,238,978 | 444,915 | 2.62% | 1.59% |
| 8 | Ishares Tr | PFD AND INCM SEC | $2,996,798 | 98,839 | 2.42% | 1.47% |
| 9 | Ishares Tr | 20 YR TR BD ETF | $2,979,275 | 34,367 | 2.41% | 1.47% |
| 10 | Invesco Exch Traded Fd Tr Ii | S&P500 HDL VOL | $2,518,115 | 50,758 | 2.03% | 1.24% |
| 11 | Costco Wholesale Corporation | COM | $2,392,440 | 2,401 | 1.93% | 1.18% |
| 12 | Schwab Strategic Tr | US MID-CAP ETF | $2,274,476 | 73,465 | 1.84% | 1.12% |
| 13 | Jpmorgan Chase & Co | COM | $2,211,238 | 7,517 | 1.79% | 1.09% |
| 14 | Alphabet Inc | CAP STK CL C | $2,207,128 | 7,694 | 1.78% | 1.09% |
| 15 | Select Sector Spdr Tr | STATE STREET UTI | $2,198,033 | 47,898 | 1.78% | 1.08% |
| 16 | Schwab Strategic Tr | INTL EQTY ETF | $1,958,517 | 79,132 | 1.58% | 0.96% |
| 17 | Schwab Strategic Tr | US SML CAP ETF | $1,867,558 | 64,221 | 1.51% | 0.92% |
| 18 | Mongodb Inc | CL A | $1,816,193 | 7,420 | 1.47% | 0.89% |
| 19 | Southern Co | COM | $1,749,838 | 18,129 | 1.41% | 0.86% |
| 20 | Vanguard Scottsdale Fds | LG-TERM COR BD | $1,660,608 | 22,224 | 1.34% | 0.82% |
| 21 | Microsoft Corp | COM | $1,657,275 | 4,477 | 1.34% | 0.81% |
| 22 | Vanguard World Fd | INF TECH ETF | $1,637,968 | 2,348 | 1.32% | 0.81% |
| 23 | Kimberly Clark Corp | COM | $1,619,206 | 16,785 | 1.31% | 0.8% |
| 24 | Ishares Silver Tr | ISHARES | $1,513,458 | 22,211 | 1.22% | 0.74% |
| 25 | Johnson & Johnson | COM | $1,479,543 | 6,053 | 1.19% | 0.73% |
Top 25 of 128 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 201 | $56.4M | 27.7% |
| High net worth individuals | 71 | $145M | 71.3% |
| Charitable organizations | 1 | $1.5M | 0.72% |
| Corporations and other businesses | 1 | $484K | 0.24% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Elles Jones, Jennifer, Lee | Member | Nov 2006 (20y) | 25% – 50% | |
| Wallace Clifford Jones | President/Managing Member/Cco | CFA | Nov 2006 (20y) | 25% – 50% |
| Joseph David Giaccone | Member | Aug 2014 (12y) | 10% – 25% | |
| Abigail Eve Laufer | Registered representative | Mar 2016 (10y) | ||
| Brandon J La Chance | Registered representative | Jun 2023 (3y) | ||
| Dante Bailey | Registered representative | Jun 2026 (0y) |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/01/2026 | 910 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $109M (54% of AUM) Apr 2026
- Vanguard Financial Group, Inc. $12.9M (11% of AUM) Sep 2021
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 01, 2026.
View current Form ADV (SEC/IAPD) ↗