Latitude Advisors, Llc
SEC-registered
Wealth Manager · Small ($100M–$1B)
CRD 151001
· SEC file 801-70420
·
· WWW.LATITUDEFINANCIAL.NET
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ADV data as of Apr 22, 2026
- Regulatory AUM
- $567M
- Discretionary
- $557M
- Clients
- 1,590
- Avg AUM / client
- $356K
- Accounts
- 2,575
- Employees
- 66
AUM over time
$124M
$567M
Dec 2011
Dec 2025
Annual snapshots from Form ADV filings · as of Apr 22, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,410 | $214M | 37.8% |
| High net worth individuals | 115 | $281M | 49.5% |
| Pension and profit sharing plans | 50 | $17.5M | 3.09% |
| Corporations and other businesses | 15 | $54.3M | 9.58% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| United Airlines Pilot Retirement Account Plan United Airlines, Inc. | 2024 |
People (69)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Penrose, Kenneth, Richard | President | Oct 2009 (17y) | ≈ 18.75% – 50% via Latitude Financial, Llc | |
| Jeffrey Steven Lasky | Vice President | Nov 2009 (17y) | ≈ 18.75% – 50% via Latitude Financial, Llc | |
| John Stephen Bivens | Vice President/Chief Compliance Officer | Jan 2010 (17y) | Less than 5% | |
| Ernest Chisena | Registered representative | Nov 2009 (17y) | ||
| James Leslie Faylor | Registered representative | Nov 2009 (17y) | ||
| Louis Edward Chomo | Registered representative | CFP | Nov 2009 (17y) | |
| Martin Lang | Registered representative | Nov 2009 (17y) | ||
| Todd A. Lestina | Registered representative | Nov 2009 (17y) | ||
| David Skeens Mcguire | Registered representative | Nov 2009 (17y) | ||
| George Warren Leach | Registered representative | Nov 2009 (17y) | ||
| Jess William Gaines | Registered representative | Nov 2009 (17y) | ||
| William Carl Conte | Registered representative | Nov 2009 (17y) | ||
| Jack Edward Radosevich | Registered representative | Nov 2009 (17y) | ||
| Sandra Jean Rolon | Registered representative | Nov 2009 (17y) | ||
| David Glenn Settelmyer | Registered representative | CFP | Nov 2009 (17y) | |
| Dean Robert Moeller | Registered representative | Personal Financial Specialist | Dec 2009 (17y) | |
| Freddie David Blumenfeld | Registered representative | Jan 2010 (17y) | ||
| Tracey Collins Higginbotham | Registered representative | Jan 2010 (17y) | ||
| Francis Gerard Milo | Registered representative | Jan 2010 (17y) | ||
| James Emanuel Ward | Registered representative | Jan 2010 (17y) | ||
| Roland Stadelmann | Registered representative | Jan 2010 (17y) | ||
| Lisa Marie Guthrie | Registered representative | Jan 2010 (17y) | ||
| Thomas Roger Hopkins | Registered representative | Jan 2010 (17y) | ||
| Donald Paul Corl | Registered representative | Jan 2010 (17y) | ||
| Kathryn F. Barton | Registered representative | Jan 2010 (17y) | ||
| Sean Michael Davis | Registered representative | CFP | Jan 2010 (17y) | |
| Richard Magdaleno | Registered representative | CFP Chartered Financial Consultant | Jan 2010 (17y) | |
| John Joseph Heaney | Registered representative | Feb 2010 (16y) | ||
| Greg A Dangar | Registered representative | Aug 2010 (16y) | ||
| Craig Roger Perkins | Registered representative | Jan 2012 (15y) | ||
| Stuart Ross Lasky | Registered representative | Chartered Financial Consultant | Mar 2015 (11y) | |
| Craig Thomas Preisendefer | Registered representative | CFP | May 2015 (11y) | |
| Nancy Elizabeth Brunn | Registered representative | May 2016 (10y) | ||
| Matthew Pope | Registered representative | Jul 2017 (9y) | ||
| Kenny Avenil | Registered representative | Sep 2017 (9y) | ||
| Robert Ray Fitzjarrald | Registered representative | Jan 2018 (9y) | ||
| Gilberto Matthew Carmona | Registered representative | Jul 2018 (8y) | ||
| John W Shaffer | Registered representative | Jan 2019 (8y) | ||
| Richard Gerald Coleman | Registered representative | CFP | Sep 2019 (7y) | |
| James Paul Pankey | Registered representative | Jan 2020 (7y) | ||
| Michele Paige Hansen | Registered representative | Jan 2021 (6y) | ||
| Howard S Goldson | Registered representative | Mar 2021 (5y) | ||
| Harold Murray Kalkstein | Registered representative | May 2021 (5y) | ||
| Alexander Sikarevich | Registered representative | May 2021 (5y) | ||
| Eric W Goldstein | Registered representative | CFP | Aug 2021 (5y) | |
| Frederick William Schmalkuche | Registered representative | CFP Personal Financial Specialist | Aug 2021 (5y) | |
| Sharon Ann Merkle | Registered representative | Aug 2021 (5y) | ||
| Stephen Jeffrey Levine | Registered representative | Aug 2021 (5y) | ||
| William John Scanlon | Registered representative | Aug 2021 (5y) | ||
| Edward Patrick Donnellan | Registered representative | Aug 2021 (5y) | ||
| Michael Jeff | Registered representative | Aug 2021 (5y) | ||
| William James Graham | Registered representative | Aug 2021 (5y) | ||
| Christine Froman Valente | Registered representative | Aug 2021 (5y) | ||
| Thomas Fred Blumenfeld | Registered representative | Jul 2022 (4y) | ||
| Mathew Brandon Carrion | Registered representative | Sep 2022 (4y) | ||
| Darlene Mcgrath | Registered representative | Nov 2022 (4y) | ||
| Harold Ellsworth Fike | Registered representative | Jan 2023 (4y) | ||
| Jeffery Lynn Conner | Registered representative | Jan 2023 (4y) | ||
| Tyler Dennis Seiferheld | Registered representative | Oct 2023 (3y) | ||
| Donald W Talbert | Registered representative | Nov 2023 (3y) | ||
| Ernest Fred Schultz | Registered representative | Mar 2024 (2y) | ||
| Ethan Michael Strick | Registered representative | Jul 2024 (2y) | ||
| Mark Christopher Woods | Registered representative | CFP | Dec 2024 (2y) | |
| Michelle Jean Flynn | Registered representative | Apr 2025 (1y) | ||
| Cody Daniel Blumenfeld | Registered representative | Jul 2025 (1y) | ||
| Jacob Brandon Kerstein | Registered representative | Sep 2025 (1y) | ||
| Victoria Ann Peters | Registered representative | Jan 2026 (1y) | ||
| Ryan Engle | Registered representative | Apr 2026 (0y) | ||
| Anna Cecilia Levine | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Latitude Financial, Llc | Managing Member | Nov 2009 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Penrose, Kenneth, Richard: 25% – 50% of Latitude Financial, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Jeffrey Steven Lasky: 25% – 50% of Latitude Financial, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| United Airlines Pilot Retirement Account Plan | United Airlines, Inc. | 17,444 | $16.8B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/22/2026 | 925 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • THIRD PARTY REFERRAL FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $497M (88% of AUM) Apr 2026
- Capital Bank And Trust Company $40.0M (11% of AUM) Nov 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 22, 2026.
View current Form ADV (SEC/IAPD) ↗