AUMdb

Marshall + Sterling Wealth Advisors, Inc.

SEC-registered Insurance-Affiliated · Mid-sized ($1B–$10B) CRD 164345 · SEC file 801-78688 · Poughkeepsie, NY · twitter.com
☆ Save with Pro ADV data as of May 12, 2026
Regulatory AUM
$1.6B
Discretionary
$418M
Clients
902
Avg AUM / client
$1.8M
Accounts
1,536
Employees
15

AUM over time

$25.4M $1.6B
Oct 7, 2013 May 12, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of May 12, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 700 $192M 12.1%
High net worth individuals 91 $154M 9.68%
Pension and profit sharing plans 95 $1.2B 73.7%
Charitable organizations 8 $3.0M 0.19%
Insurance companies 1 $22.6M 1.42%
Corporations and other businesses 7 $46.8M 2.95%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Family Services, Inc. 403(b) Plan Family Services, Inc. 2024
Equinox, Inc. 403(b) Plan Equinox, Inc. 2024
Centerlight Healthcare, Inc.403(b) Retirement Plan Centerlight Healthcare, Inc. 2024

People (13)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Craig Matthew Pesce Chief Compliance Officer And Director / President CFP Feb 2013 (14y) Less than 5%
Michael Ambrose Ryan Vice President CFP Jun 2016 (10y) Less than 5%
Woods, Krystal, M. Trustee Dec 2022 (4y) GP / trustee / elected manager of Marshall & Sterling Enterprises, Inc. (indirect)
Smith, Frank, J Trustee Jan 2023 (4y) ≈ 14.06% – 50% via Marshall & Sterling Enterprises, Inc. Employee Stock Ownership Plan
Keppel, Nicole, Elizabeth Trustee Jan 2024 (3y) GP / trustee / elected manager of Marshall & Sterling Enterprises, Inc. Employee Stock Ownership Plan (indirect)
Chintan Hariprakash Shukla Registered representative CFA Aug 2021 (5y)
Jesse David Uttendorfer Registered representative CFP Aug 2021 (5y)
Stephen Anthony Valentino Registered representative CFP Aug 2021 (5y)
Dean A Lysenko Registered representative Sep 2021 (5y)
Kelsey Ruth Ponesse Registered representative Sep 2021 (5y)
Devin Michael Mc Gill Registered representative Jan 2026 (1y)
Timothy L Paulson Registered representative May 2026 (0y)
Matthew Larkin De Hond Registered representative Jun 2026 (0y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Marshall & Sterling Enterprises, Inc. Owner Mar 1993 A 75% or more
Marshall & Sterling Enterprises, Inc. Employee Stock Ownership Plan Trust Jan 1977 B ≈ 56.25% – 100% via Marshall & Sterling Enterprises, Inc.

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Smith, Frank, J: 25% – 50% of Marshall & Sterling Enterprises, Inc. Employee Stock Ownership Plan × 75% – 100% of Marshall & Sterling Enterprises, Inc. × 75% – 100% direct ≈ 14.06% – 50% of the firm
  • Marshall & Sterling Enterprises, Inc. Employee Stock Ownership Plan: 75% – 100% of Marshall & Sterling Enterprises, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (3)

PlanSponsorParticipantsPlan assetsAs of
Family Services, Inc. 403(b) Plan Family Services, Inc. 213 $7.6M 01/01/2024
Equinox, Inc. 403(b) Plan Equinox, Inc. 282 $4.0M 01/01/2024
Centerlight Healthcare, Inc.403(b) Retirement Plan Centerlight Healthcare, Inc. 654 $94.3M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 05/12/2026 1.14 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Pension consulting services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 12, 2026.

View current Form ADV (SEC/IAPD) ↗