Clf Asset Management, Inc.
- Regulatory AUM
- $147M
- Discretionary
- $125M
- Clients
- 386
- Avg AUM / client
- $381K
- Accounts
- 1,160
- Employees
- 5
AUM over time
Annual snapshots from Form ADV filings · as of Mar 02, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 283 | $48.1M | 32.7% |
| High net worth individuals | 98 | $86.9M | 59.2% |
| Pension and profit sharing plans | 4 | $11.9M | 8.09% |
| Corporations and other businesses | 1 | $3.0K | 0.0% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Daniel John Determan | Chief Financial Officer | Chartered Financial Consultant | Apr 2016 (10y) | 50% – 75% |
| Simon M Liegel | Chief Compliance Officer | Apr 2016 (10y) | 50% – 75% | |
| Michael Donald Vaubel | Registered representative | Jun 2017 (9y) | ||
| Jacob Charles Soener | Registered representative | CFP | Jul 2019 (7y) | |
| Michael Robert Zugan | Registered representative | Jul 2023 (3y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/02/2026 | 980 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $64.9M (44% of AUM) Mar 2026
- Equity Trust Company $37.2M (25% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 02, 2026.
View current Form ADV (SEC/IAPD) ↗