Excel Wealth Management, Llc
- Regulatory AUM
- $310M
- Discretionary
- $310M
- Clients
- 326
- Avg AUM / client
- $952K
- Accounts
- 332
- Employees
- 9
AUM over time
Annual snapshots from Form ADV filings · as of Mar 16, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 263 | $42.2M | 13.6% |
| High net worth individuals | Fewer than 5 clients | $4.3M | 1.4% |
| Pension and profit sharing plans | 63 | $264M | 85.0% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Edward Baroncini | Managing Member, Chief Investment Officer And Chief Compliance Officer | Nov 2018 (8y) | 25% – 50% | |
| Paul Andrew Heyman | Financial Consultant | Feb 2019 (7y) | 5% – 10% | |
| Lucco, Michael, Angelo | Managing Member | Aug 2020 (6y) | 25% – 50% | |
| Reynolds, James, Raymond | Chief Operating Officer | Jan 2023 (4y) | 5% – 10% | |
| Joseph Dominick Mcnally | Registered representative | Feb 2020 (6y) | ||
| George Michael Morgenroth | Registered representative | Apr 2022 (4y) | ||
| Nicholas Colonna | Registered representative | Apr 2024 (2y) |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (17)
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/16/2026 | 952 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Mid Atlantic Securities, Inc. $239M (77% of AUM) Mar 2026
- Adp Broker Dealer, Inc. $70.0M (30% of AUM) Jun 2024
- LPL Financial $48.0M (15% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 16, 2026.
View current Form ADV (SEC/IAPD) ↗