Principal Securities, Inc.
$22.9B reported client assets across 19 advisory firms in FY2025 annual amendments
Reported client assets over time
Same-firm comparison: 15 firms that reported Principal Securities, Inc. in both FY2024 and FY2025 annual amendments (ADV Item 5.K.(3)). Fiscal years come directly from the SEC filing-type table; filing dates are not used as a year-end proxy. 2017, 2018, 2019, 2020, 2021, 2022, 2023 are shown but partial — only FY2017: 1 cohort firms, FY2018: 1 cohort firms, FY2019: 2 cohort firms, FY2020: 2 cohort firms, FY2021: 4 cohort firms, FY2022: 9 cohort firms, FY2023: 9 cohort firms.
| Advisory firm | RAUM at custodian | Firm total AUM | Share | As of |
|---|---|---|---|---|
| Government Portfolio Advisors Llc | $12.6B | $35.1B | 36.0% | 03/04/2026 |
| Wellth Advisory Services, Llc | $3.3B | $26.7B | 12.2% | 03/26/2026 |
| Nppg Plan Professionals, Llc | $2.7B | $6.3B | 42.6% | 03/27/2026 |
| Buckhead Capital Management, Llc | $1.4B | $5.8B | 24.7% | 03/31/2026 |
| Klingman And Associates, Llc | $1.2B | $5.7B | 21.1% | 03/19/2026 |
| Tpg Financial Advisors, Llc | $345M | $2.2B | 15.6% | 03/26/2026 |
| Disciplina Capital Management, Llc | $309M | $3.1B | 10.1% | 03/18/2026 |
| Accel Wealth Management Llc | $274M | $1.1B | 23.8% | 02/20/2026 |
| Serenity Investment Advisors Llc | $258M | $514M | 50.3% | 02/27/2026 |
| Hazard & Siegel Advisory Services Llc | $114M | $450M | 25.2% | 03/31/2026 |
| Rps Retirement Plan Advisors | $104M | $336M | 30.9% | 03/11/2026 |
| Davidson Kahn Capital Management, Llc | $81.6M | $415M | 19.6% | 02/13/2026 |
| Barnes Wealth Management Group, Inc. | $50.6M | $477M | 10.6% | 03/17/2026 |
| Halyard Asset Management Llc | $45.3M | $2.0B | 2.2% | 03/26/2026 |
| Pointoak Retirement Advisors, Llc | $41.9M | $1.1B | 3.9% | 03/04/2026 |
| Retirement Planology, Inc. | $33.4M | $266M | 12.6% | 03/23/2026 |
| Buchanan Wealth Management, Llc | $18.3M | $212M | 8.6% | 03/19/2026 |
| Full Financial Inc. | $15.0M | $290M | 5.2% | 03/06/2026 |
| Urban Wealth Management Group Llc | $5.3M | $213M | 2.5% | 03/25/2026 |
From Form ADV Schedule D 5.K.(3): custodians named at the 10%-of-SMA-assets threshold, with reported dollar amounts. "Share" is reported amount as a share of the firm's total regulatory AUM.