Prudent Investor Advisors, Llc
- Regulatory AUM
- $1.3B
- Discretionary
- $171M
- Clients
- 230
- Avg AUM / client
- $5.7M
- Accounts
- 238
- Employees
- 4
AUM over time
Annual snapshots from Form ADV filings · as of Mar 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 153 | $40.3M | 3.1% |
| High net worth individuals | 26 | $95.9M | 7.37% |
| Pooled investment vehicles (non-investment companies) | 1 | $137M | 10.5% |
| Pension and profit sharing plans | 30 | $616M | 47.3% |
| Charitable organizations | 10 | $34.2M | 2.63% |
| State or municipal government entities | 7 | $378M | 29.1% |
| Corporations and other businesses | 3 | $428K | 0.03% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Retirement Income Security Plan Taxhawk, Inc. Taxhawk, Inc. | 2024 | |
| Pacific University Section 403(b) Plan Pacific University | 2024 |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Gary Keith Allen | Member | Nov 2004 (22y) | 50% – 75% | |
| Jeffrey Brian Coontz | Member/Chief Compliance Officer | Nov 2004 (22y) | 50% – 75% | |
| Gabriel Arturo Uruburo | Registered representative | Aug 2022 (4y) | ||
| Kenneth Peter Haren | Registered representative | Aug 2023 (3y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Retirement Income Security Plan Taxhawk, Inc. | Taxhawk, Inc. | 148 | $36.5M | 01/01/2024 |
| Pacific University Section 403(b) Plan | Pacific University | 1,342 | $243M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/26/2026 | 957 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Lincoln Financial Advisors Corporation $368M (28% of AUM) Mar 2026
- Lincoln National Corporation $355M (40% of AUM) Aug 2020
- Osaic Fs, Inc. $344M (30% of AUM) Mar 2025
- Tiaa Cref Individual & Institutional Services, Llc $284M (22% of AUM) Mar 2026
- Ameritas Investment Company, Llc $274M (21% of AUM) Mar 2026
- Mid Atlantic Capital Corporation $141M (17% of AUM) Mar 2021
- American Trust Investment Services, Inc. $139M (11% of AUM) Mar 2026
- Newedge Securities, Inc. $128M (11% of AUM) Mar 2025
- Fidelity Distributors Company Llc $76.6M (9% of AUM) Mar 2021
- National Financial Services (Fidelity) $53.9M (7% of AUM) Oct 2019
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 26, 2026.
View current Form ADV (SEC/IAPD) ↗