Amidon & Petersen Financials, Llc
- Regulatory AUM
- $39.1M
- Discretionary
- $38.4M
- Clients
- 139
- Avg AUM / client
- $281K
- Accounts
- 141
- Employees
- 2
AUM over time
Annual snapshots from Form ADV filings · as of Jul 02, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 120 | $16.1M | 41.2% |
| High net worth individuals | 19 | $22.7M | 58.1% |
| Charitable organizations | Fewer than 5 clients | $273K | 0.7% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Douglas Skilton Petersen | Managing Member, Chief Compliance Officer | Jan 2007 (20y) | 50% – 75% | |
| Petersen, Diane, B | Llc Member/Owner | May 2014 (12y) | 25% – 50% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/02/2026 | 953 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • THIRD PARTY ADVISORY FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $38.2M (98% of AUM) Jul 2026
- Trust Company Of America $4.2M (16% of AUM) Oct 2019
- E*TRADE (Morgan Stanley) $4.0M (15% of AUM) Jun 2020
- Axos Clearing $530K (1% of AUM) Jul 2026
- Nationwide Investment Services Corporation $381K (1% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 02, 2026.
View current Form ADV (SEC/IAPD) ↗