Financial Gravity Asset Management, Inc.
- Regulatory AUM
- $523M
- Discretionary
- $523M
- Clients
- 1,518
- Avg AUM / client
- $345K
- Accounts
- 2,610
- Employees
- 5
AUM over time
Annual snapshots from Form ADV filings · as of Dec 23, 2025
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,374 | $265M | 50.7% |
| High net worth individuals | 144 | $258M | 49.3% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| William Robert Nelson | Cio | Dec 2019 (7y) | Less than 5% | |
| Winters, Jennifer | Coo | Dec 2019 (7y) | Less than 5% | |
| Scott Christopher Winters | Ceo/Chairman Of The Board | Jan 2020 (7y) | Less than 5% | |
| Baucum, Ashley | Chief Administrative Officer | Apr 2024 (2y) | Less than 5% | |
| Kaili Erin Winters | Chief Compliance Officer | Apr 2024 (2y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Financial Gravity Companies, Inc. | Shareholder | Jun 2017 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 12/23/2025 | 1.12 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $511M (98% of AUM) Dec 2025
- Trust Company Of America $19.2M (12% of AUM) Aug 2018
- E*TRADE (Morgan Stanley) $13.1M (8% of AUM) Aug 2019
- Folio Investments, Inc. $8.1M (4% of AUM) Mar 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Dec 23, 2025.
View current Form ADV (SEC/IAPD) ↗