Sequent Planning, Llc
- Regulatory AUM
- $589M
- Discretionary
- $528M
- Clients
- 6,015
- Avg AUM / client
- $98.0K
- Accounts
- 6,015
- Employees
- 102
AUM over time
Annual snapshots from Form ADV filings · as of May 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 5,970 | $509M | 86.3% |
| High net worth individuals | 45 | $80.9M | 13.7% |
People (97)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Michael Douglas Chochon | Vice President | Jul 2017 (9y) | Less than 5% | |
| Richard Bert Reed | Chief Compliance Officer | Oct 2018 (8y) | Less than 5% | |
| Linda Sue Clarkson | Registered representative | Oct 2017 (9y) | ||
| Melissa Nadine Mlasko | Registered representative | Oct 2017 (9y) | ||
| Nathaniel J Facarazzo | Registered representative | Feb 2018 (8y) | ||
| William Fields Leake | Registered representative | Mar 2018 (8y) | ||
| Kenneth Paul Winder | Registered representative | Sep 2018 (8y) | ||
| Stephanie Dawn Pogue | Registered representative | Sep 2018 (8y) | ||
| Steven Rohrig | Registered representative | Chartered Financial Consultant | Oct 2018 (8y) | |
| David Wayne Caccamo | Registered representative | Jan 2019 (8y) | ||
| Andrew Walter Egan | Registered representative | Jun 2019 (7y) | ||
| Todd Michael Luniewski | Registered representative | Oct 2019 (7y) | ||
| Thomas Russell Bugbee | Registered representative | CFP | Mar 2020 (6y) | |
| Blake L Zinn | Registered representative | Aug 2020 (6y) | ||
| Jeff Marvin Bridges | Registered representative | Sep 2020 (6y) | ||
| Laura Lunn | Registered representative | Oct 2020 (6y) | ||
| Wendy Lynn Swanson | Registered representative | Oct 2020 (6y) | ||
| Kevin Kenneth Brown | Registered representative | Nov 2020 (6y) | ||
| Michael Burton Ohlemacher | Registered representative | Feb 2021 (5y) | ||
| Michael Logan Morrow | Registered representative | May 2021 (5y) | ||
| Daniel Roy Malcolm | Registered representative | Aug 2021 (5y) | ||
| Christopher David Collins | Registered representative | Oct 2021 (5y) | ||
| Mitchell Woods | Registered representative | Jan 2022 (5y) | ||
| Heather Elaine Franklin | Registered representative | Feb 2022 (4y) | ||
| Michael John Buckner | Registered representative | Chartered Financial Consultant | Mar 2022 (4y) | |
| Jill Janell Facarazzo | Registered representative | Jul 2022 (4y) | ||
| Daniel Joseph Zeiger | Registered representative | Sep 2022 (4y) | ||
| William Clay Tucker | Registered representative | Jan 2023 (4y) | ||
| Brandon S Blankenship | Registered representative | Feb 2023 (4y) | ||
| Chelsea Kiehler | Registered representative | CFA | Mar 2023 (3y) | |
| David Michael Swiderski | Registered representative | CFP | Apr 2023 (3y) | |
| Sandra Lois Ziglar | Registered representative | Apr 2023 (3y) | ||
| Daniel Lee Shuck | Registered representative | CFP Chartered Financial Consultant | Apr 2023 (3y) | |
| Galina Konstantinovna Koval | Registered representative | CFP Chartered Financial Consultant | Jun 2023 (3y) | |
| Gina Faye Martin | Registered representative | Jul 2023 (3y) | ||
| Nathan Zale Dowlen | Registered representative | Sep 2023 (3y) | ||
| Tyler Ross Snow | Registered representative | Oct 2023 (3y) | ||
| Bernadette Broek | Registered representative | Oct 2023 (3y) | ||
| Jack William Ross Havice | Registered representative | Jan 2024 (3y) | ||
| Stephen Morrell Foster | Registered representative | Jan 2024 (3y) | ||
| Kristina Marie Stetson | Registered representative | Jan 2024 (3y) | ||
| Christopher Sean Sullivan | Registered representative | CFP | Feb 2024 (2y) | |
| James Carroll Quinn | Registered representative | CFP | Apr 2024 (2y) | |
| Jared L Baker | Registered representative | Apr 2024 (2y) | ||
| Michael Ray Ritchie | Registered representative | Jun 2024 (2y) | ||
| Mao Chang Wang | Registered representative | Jul 2024 (2y) | ||
| Roger Dale Malcolm | Registered representative | Aug 2024 (2y) | ||
| Jose Luis Garcia | Registered representative | Aug 2024 (2y) | ||
| Brandon Chase Borganelli | Registered representative | Sep 2024 (2y) | ||
| Christopher Duyanh Pham | Registered representative | Oct 2024 (2y) | ||
| Richard Andrew Fischer | Registered representative | Oct 2024 (2y) | ||
| James W Beran | Registered representative | Oct 2024 (2y) | ||
| Ashley Danielle Gardner | Registered representative | Nov 2024 (2y) | ||
| Matthew De Luca | Registered representative | Dec 2024 (2y) | ||
| Anthony Yulo Poblador | Registered representative | Chartered Financial Consultant | Jan 2025 (2y) | |
| Daniel Joel Zuidema | Registered representative | Feb 2025 (1y) | ||
| George Alan Crawford | Registered representative | Apr 2025 (1y) | ||
| Reed August Muehlmeyer | Registered representative | Apr 2025 (1y) | ||
| James Eugene Crooks | Registered representative | May 2025 (1y) | ||
| Robert Patterson Hughes | Registered representative | May 2025 (1y) | ||
| Omar I Baadarani | Registered representative | May 2025 (1y) | ||
| David James Vezina | Registered representative | May 2025 (1y) | ||
| Jacob Andrew Turner | Registered representative | May 2025 (1y) | ||
| Brian Phillip Eltzeroth | Registered representative | Jun 2025 (1y) | ||
| Andrea Butler | Registered representative | Jun 2025 (1y) | ||
| Byron Richard Ison | Registered representative | Jul 2025 (1y) | ||
| Kyle William Hiatt | Registered representative | Jul 2025 (1y) | ||
| Raymond Benjamin Knezek | Registered representative | Aug 2025 (1y) | ||
| Waldemar Mark Dziedzic | Registered representative | Aug 2025 (1y) | ||
| Anthony Thomas Fenner | Registered representative | Sep 2025 (1y) | ||
| Jesse R Leax | Registered representative | Sep 2025 (1y) | ||
| Chelsie Erin Jamison | Registered representative | Oct 2025 (1y) | ||
| Abid Ali Khan | Registered representative | Oct 2025 (1y) | ||
| Leonardo Conceicao Chantre | Registered representative | Oct 2025 (1y) | ||
| Mark Thomas Hunter | Registered representative | Oct 2025 (1y) | ||
| Fraser Lawrence Allport | Registered representative | Oct 2025 (1y) | ||
| Robert William Herring | Registered representative | Oct 2025 (1y) | ||
| David Gregory Cardenas | Registered representative | Nov 2025 (1y) | ||
| Jerry Devon Johnson | Registered representative | CFP | Nov 2025 (1y) | |
| Hamid R Clark | Registered representative | Dec 2025 (1y) | ||
| Andrew Philip Carpenter | Registered representative | Dec 2025 (1y) | ||
| Donald Ray Lilly | Registered representative | Jan 2026 (1y) | ||
| Joseph Carter | Registered representative | Jan 2026 (1y) | ||
| Christopher Colin Hamm | Registered representative | Jan 2026 (1y) | ||
| Dennis Eugene Zaderaka | Registered representative | Jan 2026 (1y) | ||
| Daniel Ethan Goodman | Registered representative | Feb 2026 (0y) | ||
| Stanley Daniel Stanek | Registered representative | Feb 2026 (0y) | ||
| Jeffrey Brent Groves | Registered representative | Feb 2026 (0y) | ||
| Kenneth James Cappelli | Registered representative | Mar 2026 (0y) | ||
| Brian L Penney | Registered representative | Mar 2026 (0y) | ||
| Corey Coogan | Registered representative | Apr 2026 (0y) | ||
| David D Collins | Registered representative | Apr 2026 (0y) | ||
| Jesse Alexander Brownfield | Registered representative | Apr 2026 (0y) | ||
| Lauren Michelle Michael | Registered representative | May 2026 (0y) | ||
| Weston Shepard | Registered representative | May 2026 (0y) | ||
| Collin Soucy | Registered representative | May 2026 (0y) | ||
| Timothy Allen Purvis | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Senior Market Sales, Inc. | Owner | Oct 2017 | A | 75% or more |
| Alliant Insurance Services, Inc. | Parent Company | Aug 2020 | B | ≈ 56.25% – 100% via Senior Market Sales, Inc. |
| Alliant Holdings, L.P. | Parent Company | Jan 2013 | B | ≈ 17.8% – 100% via Alliant Services, Inc. |
| Alliant Holdings Intermediate, Inc. | Parent Company | Jan 2013 | B | ≈ 42.19% – 100% via Alliant Insurance Services, Inc. |
| Alliant Holdings Intermediate, Llc | Parent Company | Jan 2013 | B | ≈ 31.64% – 100% via Alliant Holdings Intermediate, Inc. |
| Alliant Services, Inc. | Parent Company | Jan 2013 | B | ≈ 23.73% – 100% via Alliant Holdings Intermediate, Llc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Alliant Insurance Services, Inc.: 75% – 100% of Senior Market Sales, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Alliant Holdings, L.P.: 75% – 100% of Alliant Services, Inc. × 75% – 100% of Alliant Holdings Intermediate, Llc × 75% – 100% of Alliant Holdings Intermediate, Inc. × 75% – 100% of Alliant Insurance Services, Inc. × 75% – 100% of Senior Market Sales, Inc. × 75% – 100% direct ≈ 17.8% – 100% of the firm
- Alliant Holdings Intermediate, Inc.: 75% – 100% of Alliant Insurance Services, Inc. × 75% – 100% of Senior Market Sales, Inc. × 75% – 100% direct ≈ 42.19% – 100% of the firm
- Alliant Holdings Intermediate, Llc: 75% – 100% of Alliant Holdings Intermediate, Inc. × 75% – 100% of Alliant Insurance Services, Inc. × 75% – 100% of Senior Market Sales, Inc. × 75% – 100% direct ≈ 31.64% – 100% of the firm
- Alliant Services, Inc.: 75% – 100% of Alliant Holdings Intermediate, Llc × 75% – 100% of Alliant Holdings Intermediate, Inc. × 75% – 100% of Alliant Insurance Services, Inc. × 75% – 100% of Senior Market Sales, Inc. × 75% – 100% direct ≈ 23.73% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/27/2026 | 1.12 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $516M (88% of AUM) May 2026
- Sei Investments Distribution Co. $112M (32% of AUM) Jun 2022
- E*TRADE (Morgan Stanley) $86.4M (38% of AUM) Apr 2021
- SEI Private Trust $65.9M (52% of AUM) Jan 2021
- Fidelity Distributors Company Llc $23.2M (18% of AUM) Jan 2021
- Fidelity Investments Institutional Services Company, Inc. $17.2M (19% of AUM) Aug 2019
- Trust Company Of America $16.4M (18% of AUM) Mar 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 27, 2026.
View current Form ADV (SEC/IAPD) ↗